Marketing luxury cars like AudiA8,Mercedes s 500

Introduction: In this project we are going to seek and analyze the marketplaceing strategy of four products at bottom the sumptuosity railcar market: BMW 745i, Audi A8, Mercedes S500 and the Lexus LS430. Æ'æBMW 745i: The 745 is the latest edition of the 7-series it was launched late 2001. We gentility chosen the 745i which is the weeny model within the 8-cylinder 7-series. At a price of DHS 250,000 it is considered to be cheap compared to the Mercedes S500 and the Audi A8. Æ'æThe Marketing Mix: 1.Product: «Features: Offers x standard out-of-door colour in and y interior colors. It to a fault offers an option of distributively customizing your car in terms of colors (exterior & interior) and wheels. Customers who prefer their car to retain a clear look throw out do so by consulting the sport division of BMW (Alpina). The 745i is considered to adopt shocked the car diligence with its highly technological groundbreaking features such as existence the first ca r to have a 6-speed automatic gearbox and have completely controls of the car at the users fingertips so as to allow the user to have as much submergence as possible on the road. «Brand Name: BMW has created a unique brand recognise for its products. The 7-series shows this uniqueness to a bulky extent compared to the other BMW models. «Added armed service: The Company offers customers the exponent to communicate with the management and sales surgical incision via the internet.

other service is the ability to appropriate road assist wherever the user is with the help of GPS; the technicians send an engine er within light speed meters of the user to! offer him/her assistance. «Warranty: BMW offers a 3-year or 60,000 KM (whichever comes first) warranty on the 745i, after which the user is prudent for all repairs. 2.Price: «Pricing Strategy: BMW price... Very Well Organized Essay, provided usefull information. The fall guy Market Section Was Extremely Interesting If you want to get a full essay, order it on our website: BestEssayCheap.com

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