New and Old Wars Comparison

The argument that there are â€Å"New wars† dissimilar to older forms of warfare is not only generalist, but also not supported by existing scholarly and objective literature on the subject. According to Mary Kaldor, â€Å"New Wars† differ from older forms of warfare in their goals, methods of implementation and financing.Advertising We will write a custom essay sample on New and Old Wars Comparison specifically for you for only $16.05 $11/page Learn More I believe, and will show objective analysis in the subsequent paragraphs, that the only difference between â€Å"New Wars† and older types of warfare exists in the manner of financing; however, the goals and methods of implementation of warfare have remained the same throughout the existence of warfare. In Kaldor’s view, the goals of the â€Å"New Wars† are to increase economic gain and impose identity politics â€Å"which is inherently exclusive and tends towards fra gmentation† (2006). Identity politics involves a â€Å"claim to power on the basis of a particular identity† (Kaldor, 2006). The imposition of identity politics in â€Å"New wars† results in the fragmentation of communities and massive resettlement of populations and refugee movement (for example the aftermath of genocide), so much that the movement of these refuges becomes not a by-product of war, but a central goal of it. Concerning the methods of implementation of these â€Å"New wars†, Kaldor is of the view that during the last decades of the twentieth century, a new type of organized violence that incorporated war, organized violence, and human rights violations emerged. This includes the â€Å"privatization of violence† (Kaldor, 2006) creating a scenario where the instruments and means of war are not held by the state but by War loads, criminal gangs and police forces within a particular state. On the issue of financing these â€Å"New warsâ € , Kaldor argues that the state no longer mobilizes finances for the wars, but – especially in weak Third world governments – the fighting units finance themselves through plunder, hostage taking and the black market, or independently through trafficking in humans, dealing in drugs and arms trade.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More On this matter, as stated in the introduction, I concur with Kaldor’s argument that the only difference between â€Å"New wars† and older types is in the modality of financing. To counter kaldor’s theory concerning the goals and implementation methods of the â€Å"New wars†, the first counter-argument concerns the matter of goals of the war. Economic gain has always been the paramount objective of wars, and is not a feature exclusive to â€Å"New wars†. More scrutiny and analysis of wars in con temporary times by â€Å"academics, policy analysts, and politicians† (Newman, 2004, p.180) has served to highlight the wars, bringing out deeper dynamics of the wars, but the main objectives like economic gain have always been present. Even the contemporary factor of multinationals selling weapons to the warring parties serves the same purpose – profiting from war. Furthermore, Identity politics and wars based on fragmenting the society along the lines of race, ethnicity, and religion are as old as war itself. The Armenian genocide of World War I and the Holocaust of World War II are prime examples. The Rwandan genocide of 1994, a supposed â€Å"New War†, has similar features with the two previous genocides, which according to Kaldor, are old types of warfare. In conclusion, I have presented Kaldor’s â€Å"New Wars† theory, identifying its goals, methods and financing. I have argued against its goals and methods, focusing on the argument that both goals and methods can be found throughout history in older forms of warfare. Various violent conflicts, from the present and past, have been addressed and an analysis of the Rwandan genocide, the holocaust, and the Armenian genocide posed. Moreover, the role of the media and advances in information has been analyzed to show that just because there is much more analysis and discussion about wars nowadays does not necessarily make them ‘new’.Advertising We will write a custom essay sample on New and Old Wars Comparison specifically for you for only $16.05 $11/page Learn More References Kaldor, M. (2006). New and Old Wars, 2nd ed. Cambridge: Polity. Newman, E. (2004). The ‘New Wars’ debate: A historical perspective is needed. Security Dialogue vol. 35(2) 173-189. This essay on New and Old Wars Comparison was written and submitted by user Hezekiah Burt to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Respond To Colleagues Post - Socializing New Employees Coursework

Respond To Colleagues Post - Socializing New Employees Coursework Respond To Colleagues Post Socializing new employees Socializing new employees I agree with terry’s posting on the mentorship programs and the first thirty day plan. The mentorship program is okay since the employee is socialized in the course of the daily activities of an organization. However, the first thirty day plan may be time-consuming and expensive. Other employees might be too busy to attend the one-on-one meetings or others might find them completely unnecessary. Despite this, it is important for companies to ensure that they make time to socialize their employees. They should make it part of their organizational culture. It is ironical for some employees who have worked in an organization to act all busy when needed to socialize new employees. Such employees forget that they were once socialized when they joined the organization for the first time. Thus, an organization should have a meeting with all its employees to come up with a decision on how to conduct the socialization process of thei r new employees (Anne, 2011). They should look at all the possible alternatives together with their pros and cons and choose from them. Organizations should even go overboard and come up with their own creative socialization process that can work for their new employees. Having fresh talent in an organization is important. However, if this talent is not well socialized and made aware of the organization culture, then it becomes less helpful for an organization. That is why socialization is important to ensure that the new employees are aligned with the organizational goals and objectives together with the required norms and code of conduct.ReferencesAnne, H. (2011, May 2011). On-boarding New Employees. Retrieved from www.kenexa.com/

The Philosophy of Mind Essay Example | Topics and Well Written Essays - 1750 words

The Philosophy of Mind - Essay Example It also includes a brief analysis of the response of modern science to this classical assumption. Descartes believes that the tendency to associate sensible features with bodies is a mistake developed during childhood. During these early years individuals acquire the belief that the physical world is strongly connected to their sensations, or that it has the types of attributes it seems to possess in sense perception, both sensible and automatic. But indeed, he argues, bodies possess only automatic attributes, such as motion, size, and shape, and people’s perception of sensible attributes are brought about by formation of these attributes (Wilson 49). Challenging the simple perception of the physical world is a major objective of the Meditations. The movement against faith in the senses, and specifically against the belief that bodies are the same as sensations, is an important instrument in realising this objective, because Descartes believes the simple understanding of the physical world is mostly rooted in the notion that bodies are the same as people’s sensations (Morton 99). Descartes started his pursuit of truth by using his newly developed method of inquiry. His method used intense scepticism—all ideas that are doubtful were disregarded, including ancient wisdom taught by scholasticism. More critically, Descartes also doubted ideas coming from the senses because â€Å"from time to time I have found that the senses deceive, and it is prudent never to trust completely those who have deceived us even once† (Wilson 37). Evidently this argument encouraged questioning much of the established knowledge, and eliminating them as potential groundwork of thought. All ideas of the physical world might be untrue, since knowledge of them arises from the untrustworthy senses. Moreover, the presence of the physical body was questioned based on the same justification (Engel &

Financial Analysis for Kroger Co Research Paper

Financial Analysis for Kroger Co - Research Paper Example For an industry like Kroger’s, the most important factor for consumers is price. The products available in supermarkets are not differentiated and therefore they cannot be advertised heavily. Much of the advertisement that is done is carried out on the basis of attracting families to shop at Kroger because it is cost effective to do so. Apart from being cost effective Kroger also has products of high quality which makes it popular among American consumers. Kroger Co. has 42 manufacturing plants and including dairies, beverages and meat plants and all of these plants are of the highest standards. In the recent years there has been a tremendous increase in the fuel prices and the recent financial meltdown has made things worse for many industries including Kroger. The rise in fuel prices caused an increase in costs of the products sold by Kroger. Kroger is both a manufacturing company and a retail outlet and was therefore heavily affected by the increase in cost of fuel and othe r raw materials. According to Porter, there are 3 strategies a company can adopt to become competitive and Kroger has undertaken the â€Å"cost leadership† strategy which helps to differentiate it from the rest of the supermarket chains. The continuing increase in fuel prices will prevent Kroger from increasing costs and the strategy and it would be difficult to achieve goals. Kroger can shift to alternative sources of energy and reduce its costs that way. The recent financial meltdown meant that the demand for grocery products decreased to a large extent. In the past consumers would buy gourmet foods and other items from supermarkets but due to the credit crises that has decreased. Consumers have become more price conscious and buy only items that are necessary. Such a decrease in spending has affected the entire industry at large and profit margins have gone down since the past. In 2009 there was a 60.5% drop in consumer confidence index. (Zahorsky) Kroger has been taking a dvantage of the opportunities and developed its own brand called â€Å"Private Selection† and manufactures its own products under this brand name. Consumers often prefer branded products in place of national and Kroger has been successful in understanding this need. In 2009 Kroger earned around $1 billion in sales from this brand alone and the sales continue to grow today (Zahorsky). Such a step by Kroger would not only help the company but the industry as a whole. Liquidity Ratio Current ratio of Kroger Co. for the financial year 2012: = = 0.804 Current ratio for the year 2012= 0.804:1. The current ratio for the industry is around 0.8 which is the same as Kroger (Kroger Co. Ratios, 2012). The

Lap 5 Assignment Example | Topics and Well Written Essays - 250 words

Lap 5 - Assignment Example Jupiter has a diameter of 142,800km while the sun’s diameter is 1,391,400km. Therefore, the ratio of Jupiter’s diameter to diameter of the sun is 238:2319. Moreover, Jupiter (142,800km) is the largest planet while Mercury (4,878km) is the smallest planet thus the ratio of the largest planet to smallest planet in terms of diameter is 23800:813. The planets seem to fall into groups based on size; smaller planets seem to be in a particular group while bigger planets seem to be in a different group such as Mercury, Mars, Venus and Earth are in one group while Jupiter, Saturn, Uranus and Neptune seem to be in another group. The surface composition of smaller planets in one group is rocky. Conversely, the surface composition of larger planets is gaseous and frozen gas. The two main differences are the surface composition and the size. The bigger planets also consist of rings, bringing out another clear-cut difference. Terrestrial group consists of Mercury, Mars, Venus and Earth while the members of Jovian group are Jupiter, Saturn, Uranus and Neptune. The difference between the prediction of Bode’s rule and the actual distances is negligible with a range of 0.01-0.02. The planets include Saturn and Neptune. One of the regularities in the planetary orbits discovered by Kepler is moving of planets around the sun in the same direction and the planets having nearly similar orbital planes (Topper

Corporation tax and tax avoidance essay

Corporation tax and tax avoidance essay After the financial crises, the public has started to raise their attentions to the tax avoidance of some of the Global firms, such as Starbucks, Google and Amazon. These companies have a huge business turnover in UK, but they just pay a few or even no corporation tax to the government. Since that, the public has labeled this tax avoidance action as â€Å"immoral†. Before discussing the â€Å"immoral† behavior, I would like to briefly explain the rules of HMRC on corporation tax. The government levies the corporation tax on the limited companies incorporated in the UK and the foreign-based companies with a permanent place of business in the UK and the amount of corporation tax is based on the amount of profit that the company has made. However some of the global companies just pay a small amount of corporation tax comparing with their profits, and it is due to the loophole of the rules. These companies transfer their profits to the tax heaven countries, therefore they can reduce the tax liabilities to the minimum. Google, a multinational corporation which provides Internet searching service, declared a profit of  £3 billion for 2012, but the company paid UK corporation tax of  £11.2 million, which is around 0.37% of its profit. This unbalance tax-profit ratio is because of the loophole of the rules. Although Google has set up offices in UK, and the advertisements of the business have made in the same country, the company does not close up the offers in UK, and the transactions are made in Ireland, which is a tax heaven. Since the profit of the business is not made in UK, it is not obligated to pay the corporation tax for their business profit. Due to the tax avoidance of Google, UK has lost a huge amount of taxation revenue. Someone has been suggested that the behavior of Google tax avoidance is â€Å"immoral†. First, it is unfair to the hardworking, honest UK taxpayer and the public. Taxation revenue is one of the main revenue of the government. It is the source of fund of supporting the public benefits, such as child benefit, carers and disability benefits, etc. For the taxpayer in UK, they pay different taxes to the governments, based on the requirement of the UK tax law. Since they have fulfilled their responsibilities of paying the taxes, they should have the right of enjoying the benefits which provided by the government. However, Google paid just around  £11 million for the corporation tax, in spite of making a profit of  £5.5 billion in the UK business, and it is because of the tax avoidance scheme used by the company. One of the former employees from Google said that his former employer has â€Å"cheated† British taxpayers out of hundreds of millions of pounds. (The independent, Sunday 19th May 2013) Due to the behavior of â€Å"cheating†, the revenue of UK govern ment has been reduced, and some of the public benefits have been taken away, such as children’s centers, legal aid, etc. It will be unfair to the public as they have fulfilled their responsibilities, but they cannot enjoy their benefits that provided by the government due to the tax avoidance of those companies. Secondly, Google has an unfair competitive advantage to the UK companies. According to the rules of HMRC, limited companies incorporated in UK is required to pay corporation tax. In 2013, the small profits rate is 20%[1] and the main rate of corporation tax is 23%[2], which means that if the company is making a profit that exceed  £1,500,000 after deduct the allowance, it will require to pay 23% of its profit as a corporation tax. However, Google just paid less than 1 % of its profit by using a tax avoidance scheme. It developed a system that able to transfer the profit of UK business through Ireland to the tax heaven. Since the tax rate in tax heaven is lower than UK, therefore Google is able to reduce its tax liabilities to a low level even it has a great turnover in the UK business. This behavior helps Google to gain a huge but unfair advantage over UK companies. Since Google develop the tax avoidance system, it able to lower the company’s tax liabilities, as well as rema ins more profits in the company. Also, it has a higher opportunity to optimize its business than other UK companies, as other UK companies may not have enough resources focusing on optimizing the business after paying the corporation tax. These unfair advantages makes Google more attractive to be invested than other companies and the investors may not be willing to invest in other UK companies. Finally, someone suggested that the behavior of Google is immoral as it is bad for the economic growth. Google claimed that they did pay tax on profits generated from the services that they provided, but the profit on sales to UK business were transacted in Ireland. These actions have caused a great tax gap[3] in UK, and it has affected on the development of the economy. Since government will plan to develop and improve its economy, and the budget is supported by the tax revenue of the government. If there is a huge tax gap in the country, there may be insufficient finance to support the plan and therefore the budget may need to postpone or cancelled. Referring to the case of Google, Google has avoided part of the corporation tax by using transferring the profit to Ireland, it has caused a tax gap in UK. Due to the tax gap in UK, the development of the country has been delayed and leads to a decreasing competitive to other countries. Therefore someone said the behavior of Google is i mmoral as it is taking advantages by damaging the development of the country. However, someone argued that it is the responsibility of Google to maximize the profit of the company. The main goal of every company is to act on the shareholders’ interest and help them to maximize their wealth. Therefore, Google will try their best to reduce the expenses of the company, as well as keeping the tax cost at a minimum level within the realms of what is legal. Since if Google is being â€Å"moral† and does not reduce the tax liabilities to the lowest level, the profit of the company will decrease, which means that the earning of each shareholder will decrease too, and they may not continue to invest in the company. Also, Google may not distribute a high level of dividends to the shareholders as the profit has decreased and Google may decide to reserve more profit in the company instead paying dividends to the shareholders. Investors then may not continue to invest in Google as the company will not maximize their wealth and they may think investing in othe r companies will be better than investing in Google. It may lead to lack of extra financial from new investors, and therefore the business cannot improve or expand, and its competitive will decrease in the long term, leading to a potential risk of bankrupt. Hence that it is the responsibility of Google to reduce the tax cost to the minimum level in order to reach the company’s goal—maximize the shareholders’ wealth. Moreover, there are arguments that it is not the fault of Google avoid to pay part of the corporation tax, it is the fault of the lawmakers that making the companies too easy to avoid tax. UK tax system is huge and complicated, and most of the tax laws are introduced in an early time by the lawmakers. Since the commercial society when the laws are introduced is different from the present commercial society, therefore the laws may not suitable for the present commercial society or there are loopholes which the company can take advantage of. Hence Google able to avoid a huge amount of corporation tax legally through these loopholes. Since the loophole of the tax laws has caused a great tax gap in the country, the lawmakers has introduced different strategies to seal the loopholes and therefore company will not able avoid the tax easier and the tax gap can be reduced. Thus it is the responsibility of the lawmakers to seal the loophole of the laws so the corporate company like Google can not avoid the tax easily. Finally, even if Google has used some â€Å"evil† systems to reduce its tax liabilities, but the company has â€Å"compensated† the public with different moral activities. The public complained because of the immoral behavior of Google, it has affected the government to reduce the public benefits, and it did not fulfill its moral obligation to contribute to the public. However, Google has contributed to the society by using different methods. For example, Google has provided free training and tools for the charities in UK, and helped them to increase their fundraising and popularity through the Internet. Also Google has offered grants to the charity in the UK through the Google AdWords Grant Account, so those charities can raise more funds from Google and use the account to reach more donors, volunteers and consumers. Besides that, Google provides different products with a discount rate or for free to the non-profit making organizations, so the organizations can manage with cost effective and high flexibility. Therefore, Google has compensated the public with different methods even if it is immoral for Google to use the system to avoid the corporation tax. Lastly, even if the loophole of the tax law has been sealed and the companies are paying the expected amount of corporation tax, it may solve the moral problem of those companies, but it may have negative impact on the economy of UK. Once the loopholes are sealed, the tax gap of UK will narrow down since the companies are difficult to avoid the tax. However, the foreign companies may think the tax laws will be too strict and it is difficult to making profits in UK, therefore these companies may set up businesses in the countries that have low tax rates instead of investing in UK. Decreasing investment from foreign investors may affect the economic growth of the country, since less business is set up in the country, the gross domestic product (GDP) may have a negative impact and it may decrease the competitive of the country comparing with the tax heaven. To conclude, there is always a conflict between the main goal of a company and the morality and since morality is very subjective, there is no exact answer for the discussion. In the case of Google, they have developed a system to divert the business profit to the tax heaven, someone suggested that the behavior of Google is immoral because it is unfair to the UK taxpayers, as they have fulfilled their responsibility to pay the tax, but they can’t enjoy the public benefits provided by the government as the behavior of Google has reduced the revenue of the government. Secondly, Google has taken unfair advantages over the UK local companies, as Google is paying an extremely low corporation tax rate comparing the tax rate of the local UK companies due the tax avoidance system, it allows to remain more profit in the company, therefore it will have higher opportunity to optimize and improve the quality of business by using the profit effectively. Finally, the behavior of Google is b ad for economic growth. A tax gap has caused in UK as the tax avoidance of Google, therefore the development plan of the country may need to be postponed or cancelled and it may caused a navigate effect on the economic growth in the long term. On the other side, someone argued that it is the responsibility for Google to reduce the tax cost of the company, since the main goal of a company is to maximize the business profit and the shareholders’ wealth. Fail to fulfill the goal may affect the future development of the company and the benefits of the shareholders. Moreover, it is not the fault of Google to avoid the tax, but it is the fault of the lawmaker to let the company can avoid the tax easily through the loophole. Last but not least, even if the behavior of Google is immoral, the company has contributed to the society through different activities, for example: providing free tools and training to the charities, offering grants to the charities and providing products with a discount rate or for free to the non-profit making organizations. Even if sealing the loopholes of the tax laws solves the moral problem, it may affect the economy of the country, as the strict tax law may discourage the investors to set up businesses in the country, leading to low competitive by comparing with other countries. [1] Small profits rate applies when augmented profit is less than  £300,000 [2] Main rate applies when augmented profit exceeds  £1,500,000 [3] The different between the actual amount of corporation tax that have received and the amount that should be received without tax avoidance

In this essay I will be discussing the playwrights ideas of :: English Literature

In this essay I will be discussing the playwright's ideas of Manliness, Hostility and Aggression in A View from the Bridge. 'A View from the Bridge' is a play set in Brooklyn in the 1940s. The protagonist is Eddie, an Italian immigrant and longshoreman living in Brooklyn. Eddie lives with his wife and niece, and the play starts with them waiting for the arrival of Beatrice's two cousins, Marco and Rodolpho. They are illegal immigrants looking for work in order to fund their families at home in Italy. Rodolpho and Catherine seem to like each other, which upsets Eddie, as he seems to love Catherine for more than just a daughter or niece. This ultimately leads to the downfall of Eddie. The ideas of manliness, hostility and aggression create conflict in the play as Eddie and Marco are both battling to be the man of the house. These ideas also create conflict between Eddie and Rodolpho because, in Eddie's eyes, Rodolpho does not live up to the expectations of what a man should be. Eddie is also jealous of him, because of Rodolpho's relationship with Catherine. "A view from the Bridge" deals with the 'American Dream'; this is that immigrants came from countries, such as Italy, in order to make a better life for themselves. Arthur Miller was concerned with this living through the Depression, which bankrupted his father, and he saw the effects on the ordinary people. The play can be described as a Greek tragedy set in America. The play is set in the 1940's and so reflects the attitudes and feelings of the time, this is why it may be a little difficult for a modern day audience to relate to. America was seen as the land of opportunity for many people, to start a new life, escape their past or just for a change .People believed America held the key. However, this was not the case, as immigrants often lived in the most run down parts of town and found themselves out of work and with little money to live on or send to their families at home. The qualities that Eddie considers to be manly are the stereotypical, traditional views of manly qualities. One of these qualities is to be strong. Eddie tries to intimidate Rodolpho by getting him to box with him. Eddie is a good boxer and has had many years practise, however Rodolpho has never boxed. He is reluctant to box with Eddie 'I don't want to hit you, Eddie'. Another quality that Eddie considers to be 'manly' is for a man to provide for his family.

Optical Computing Essay

Jainam Shah Kalol Institute Of Technology, Kalol, Gujarat, India. jainam_8888@yahoo.co.in Abstract—Optics has been used in computing for a number of years but the main emphasis has been and continues to be to link portions of computers, for communications, or more intrinsically in devices that have some optical application or component (optical pattern recognition, etc). Optical digital computers are still some years away, however a number of devices that can ultimately lead to real optical computers have already been manufactured, including optical logic gates, optical switches, optical interconnections, and optical memory. The most likely near-term optical computer will really be a hybrid composed of traditional architectural design along with some portions that can perform some functional operations in optical mode. Computing applications as a consequence of faster processing speed, as well as better connectivity and higher bandwidth. II. NEED FOR OPTICAL COMPUTING The pressing need for optical technology stems from the fact that today’s computers are limited by the time response of electronic circuits. A solid transmission medium limits both the speed and volume of signals, as well as building up heat that damages components. One of the theoretical limits on how fast a computer can function is given by Einstein’s principle that signal cannot propagate faster than speed of light. So to make computers faster, their components must be smaller and there by decrease the distance between them. This has resulted in the development of very large scale integration (VLSI) technology, with smaller device dimensions and greater complexity. The smallest dimensions of VLSI nowadays are about 0.08mm. Despite the incredible progress in the development and refinement of the basic technologies over the past decade, there is growing concern that these technologies may not be capable of solving the computing problems of even the current millennium. The speed of computers was achieved by miniaturizing electronic components to a very small micron-size scale, but they are limited not only by the speed of electrons in matter but also by the increasing density of interconnections necessary to link the electronic gates on microchips. The optical computer comes as a solution of miniaturization problem. Optical data processing can perform several operations in parallel much faster and easier than electrons. This parallelism helps in staggering computational power. For example a calculation that takes a conventional electronic computer more than 11 years to complete could be performed by an optical computer in a single hour. Any way we can realize that in an optical computer, electrons are rep laced by photons, the subatomic bits of electromagnetic radiation that make up light. I. INTRODUCTION With the growth of computing technology the need of high performance computers (HPC) has significantly increased. Optics has been used in computing for a number of years but the main emphasis has been and continues to be to link portions of computers, for communications, or more intrinsically in devices that have some optical application or component (optical pattern recognition etc.) Optical computing was a hot research area in 1980’s.But the work tapered off due to materials limitations that prevented opt chips from getting small enough and cheap enough beyond laboratory curiosities. Now, optical computers are back with advances in self-assembled conducting organic polymers that promise super-tiny of all optical chips. Optical computing technology is, in general, developing in two directions. One approach is to build computers that have the same architecture as present day computers but using optics that is Electro optical hybrids. Another approach is to generate a completely new kind of computer, which can perform all functional operations in optical mode. In recent years, a number of devices that can ultimately lead us to real optical computers have already been manufactured. These include optical logic gates, optical switches, optical interconnections and optical memory. Current trends in optical computing emphasize communications, for example the use of free space optical interconnects as a potential solution to remove ‘Bottlenecks’ experienced in electronic architectures. Optical technology is one of the most promising, and may eventually lead to new III. SOME KEY OPTICAL COMPONENTS FOR COMPUTING The major breakthroughs on optical computing have been centered on the development of micro-optic devices for data input. A. VCSEL (Vertical Cavity Surface Emitting Laser) VCSEL (pronounced ‘vixel’) is a semiconductor vertical cavity surface emitting laser diode that emits light in a cylindrical beam vertically from the surface of a fabricated wafer, and offers significant advantages when compared to the edge-emitting lasers currently used in the majority of fiber optic communications devices. The principle involved in the operation of a VCSEL is very similar to those of regular lasers. Fig. 2. Optical Interconnection Of Circuit Boards Using Vcsel And Photodiode VCSEL convert the electrical signal to optical signal when the light beams are passed through a pair of lenses and micromirrors. Micromirrors are used to direct the light beams and this light rays is passed through a polymer waveguide which serves as the path for transmitting data instead of copper wires in electronic computers. Then these optical beams are again passed through a pair of lenses and sent to a photodiode. This photodiode convert the optical signal back to the electrical signal. B. SLM (Spatial Light Modulators) SLM play an important role in several technical areas where the control of light on a pixel-by-pixel basis is a key element, such as optical processing and displays. 1) SLM For Display Purposes Fig. 1. Two semiconductor materials sandwiching an active layer There are two special semiconductor materials sandwiching an active layer where all the action takes place. But rather than reflective ends, in a VCSEL there are several layers of partially reflective mirrors above and below the active layer. Layers of semiconductors with differing compositions create these mirrors, and each mirror reflects a narrow range of wavelengths back in to the cavity in order to cause light emission at just one wavelength. For display purposes the desire is to have as many pixels as possible in as small and cheap a device as possible. For such purposes designing silicon chips for use as spatial light modulators has been effective. The basic idea is to have a set of memory cells laid out on a regular grid. These cells are electrically connected to metal mirrors, such that the voltage on the mirror depends on the value stored in the memory cell. A layer of optically active liquid crystal is sandwiched between this array of mirrors and a piece of glass with a conductive coating. The voltage between individual mirrors and the front electrode affects the optical activity of liquid crystal in that neighborhood. Hence by being able to individually program the memory locations one can set up a pattern of optical activity in the liquid crystal layer. C. Smart Pixel Technology Smart pixel technology is a relatively new approach to integrating electronic circuitry and optoelectronic devices in a common framework. The purpose is to leverage the advantages of each individual technology and provide improved performance for specific applications. Here, the electronic circuitry provides complex functionality and programmability while the optoelectronic devices provide high-speed switching and compatibility with existing optical media. Arrays of these smart pixels leverage the parallelism of optics for interconnections as well as computation. A smart pixel device, a light emitting diode under the control of a field effect transistor can now be made entirely out of organic materials on the same substrate for the first time. In general, the benefit of organic over conventional semiconductor electronics is that they should lead to cheaper, lighter, circuitry that can be printed rather than etched. D. WDM (Wavelength Division Multiplexing) Wavelength division multipl exing is a method of sending many different wavelengths down the same optical fiber. Using this technology, modern networks in which individual lasers can transmit at 10 gigabits per second through the same fiber at the same time. which interact with light and modulate its properties. Several of the optical components require efficient-nonlinear materials for their operations. What in fact restrains the widespread use of all optical devices is the in efficiency of currently available nonlinear materials, which require large amount of energy for responding or switching. Organic materials have many features that make them desirable for use in optical devices such as 1) High nonlinearities 2) Flexibility of molecular design 3) Damage resistance to optical radiations Some organic materials belonging to the classes of phthalocyanines and polydiacetylenes are promising for optical thin films and wave guides. These compounds exhibit strong electronic transitions in the visible region and have high chemical and thermal stability up to 400 degree Celsius. Polydiacetylenes are among the most widely investigated class of polymers for nonlinear optical applications. Their subpicosecond time response to laser signals makes them candidates for high-speed optoelectronics and information processing. To make thin polymer film for electro-optic applications, NASA scientists dissolve a monomer (the building block of a polymer) in an organic solvent. This solution is then put into a growth cell with a quartz window, shining a laser through the quartz can cause the polymer to deposit in specific pattern. V. ADVANCES IN PHOTONIC SWITCHES Logic gates are the building blocks of any digital system. An optical logic gate is a switch that controls one light beam by another; it is ON when the device transmits light and it is OFF when it blocks the light. Fig. 3. a. Wave length division multiplexing b. A WDM System WDM can transmit up to 32 wavelengths through a single fiber, but cannot meet the bandwidth requirements of the present day communication systems. So nowadays DWDM (Dense wavelength division multiplexing) is used. This can transmit up to 1000 wavelengths through a single fiber. That is by using this we can improve the bandwidth efficiency. IV. ROLE OF NLO IN OPTICAL COMPUTING The role of nonlinear materials in optical computing has become extremely significant. Non-linear materials are those, Fig. 4. Optical AND-logic gate To demonstrate the AND gate in the phthalocyanine film, two focused collinear laser beams are wave guided through a thin film of phthalocyanine. Nanosecond green pulsed Nd:YAG laser was used together with a red continuous wave (cw) He-Ne beam. At the output a narrow band filter was set to block the green beam and allow only the He-Ne beam. Then the transmitted beam was detected on an oscilloscope. It was found that the transmitted He-Ne cw beam was pulsating with a nanosecond duration and in synchronous with the input Nd:YAG nanosecond pulse. This demonstrated the characteristic table of an AND logic gate. A. Optical and Gate In an optical NAND gate the phthalocyanine film is replaced by a hollow fiber filled with polydiacetylene. Nd:YAG green picoseconds laser pulse was sent collinearly with red cw He-Ne laser onto one end of the fiber. At the other end of the fiber a lens was focusing the output on to the narrow slit of a monochromatic with its grating set for the red He-Ne laser. When both He-Ne laser and Nd:YAG laser are present there will be no output at the oscilloscope. If either one or none of the laser beams are present we get the output at the oscilloscope showing NAND function. faster read-out rates. This research is expected to lead to compact, high capacity, rapid-and random-access, and low power and low cost data storage devices necessary for future intelligent spacecraft. The SLMs are used in optical data storage applications. These devices are used to write data into the optical storage medium at high speed. Fig. 6. Optical Disk More conventional approaches to holographic storage use ion doped lithium niobate crystals to store pages of data. For audio recordings ,a 150MBminidisk with a 2.5- in diameter has been developed that uses special compression to shrink a standard CD’s640-MB storage capacity onto the smaller polymer substrate. It is rewritable and uses magnetic field modulation on optical material. The mini disc uses one of the two methods to write information on to an optical disk. With the mini disk a magnetic field placed behind the optical disk is modulated while the intensity of the writing laser is held constant. By switching the polarity of the magnetic field while the laser creates a state of flux in the optical material digital data can be recorded on a single layer. As with all optical storage media a read laser retrieves the data. A. Working The 780nm light emitted from AlGaAs/GaAs laser diodes is collimated by a lens and focused to a diameter of about 1micrometer on the disk. If the re is no pit where the light is incident, it is reflected at the Al mirror of the disk and returns to the lens, the depth of the pit is set at a value such that the difference between the path of the light reflected at a pit and the Fig. 5. Optical NAND-logic gate VI. OPTICAL MEMORY In optical computing two types of memory are discussed. One consists of arrays of one-bit-store elements and other is mass storage, which is implemented by optical disks or by holographic storage systems. This type of memory promises very high capacity and storage density. The primary benefits offered by holographic optical data storage over current storage technologies include significantly higher storage capacities and path of light reflected at a mirror is an integral multiple of halfwavelength consequently, if there is a pit where light is incident, the amount of reflected light decreases tremendously because the reflected lights are almost cancelled by interference. The incident and reflected beams pass through the quarter wave plate and all reflected light is introduced to the photodiode by the beam splitter because of the polarization rotation due to the quarter wave plate. By the photodiode the reflected light, which as a signal whether, a pit is on the disk or not is changed into an electrical signal. VII. APPLICATIONS 1) High speed communications: The rapid growth of internet, expanding at almost 15% per month, demands faster speeds and larger bandwidth than electronic circuits can provide. Terabits speeds are needed to accommodate the growth rate of internet since in optical computers data is transmitted at the speed of light which is of the order of 3.10*8 m/sec hence terabit speeds are attainable. 2) Optical crossbar interconnects are used in asynchronous transfer modes and Shared memory multiprocessor systems. 3) Process satellite data. VIII. MERITS 1) Optical computing is at least 1000 to 100000 times faster than today’s silicon machines. 2) Optical storage will provide an extremely optimized way to store data, with space requirements far lesser than today’s silicon chips. 3) Super fast searches through databases. 4) No short circuits, light beam can cross each other without interfering with each other’s data 5) Light beams can travel in parallel and no limit to number of packets that can travel in the photonic circuits. 6) Optical computer removes the bottleneck in the present day Communication system IX. DRAWBACKS 1) Today’s materials require much high power to work in consumer products, coming up with the right materials may take five years or more. 2) Optical computing using a coherent source is simple to compute and understand, but it has many drawbacks like any imperfections or dust on the optical components will create unwanted interference pattern due to scattering effects. Incoherent processing on the other hand cannot store phase information. X. SOME CURRENT RESEARCH High performance computing has gained momentum in recent years, with efforts to optimize all the resources of electronic computing and researcher brain power in order to increase computing throughput. Optical computing is a topic of current support in many places, with private companies as well as governments in several countries encouraging such research work. A group of researchers from the University of Southern California, jointly with a team from the University of California, los angles, have developed an organic polymer with a switching frequency of 60 GHz. This is three times faster than the current industry standard, lithium niobate crystal based device. Another group at brown university and the IBM, Alma den research center has used ultrafast laser pulses to build ultra fast data storage devices. This group was able to achieve ultra fast switching down to 100 picoseconds. In Japan , NEC has developed a method for interconnecting circuit boards optically using VCSEL arrays .Another researchers at NTT have designed an optical backplane with free-space optical interconnects using tunable beam deflectors and mirrors. The project achieved 1000 interconnections per printed circuit board; with a throughput ranging from 1 to 10 Tb/s. XI. FUTURE TRENDS The Ministry of Information Technology has initiated a photonic development program. Under this program some funded projects are continuing in fiber optic high-speed network systems. Research is going on for developing Fig.7. Use of optical devices in future New laser diodes, photo detectors, and nonlinear material studies for faster switches. Research efforts on an particle thin film or layer studies for display devices are also in progress. At the Indian Institute of Technology (IIT), Mumbai, efforts are in progress to generate a white light source from a diode case based fiber amplifier system in order to provide WDM communication channels. XII. CONCLUSION Research in optical computing has opened up new possibilities in several fields related to high performance computing, high-speed communications. To design algorithms that execute applications faster, the specific properties of optics must be considered, such as their ability to exploit massive parallelism, and global interconnections. As optoelectronic and smart pixel devices mature, software development will have a major impact in the future and the ground rules for the computing may have to be rewritten. XIII. REFERENCES [1] [2] See for example: Chemical and Engineering ews, â€Å"Photonic Crystals. Assembled on Chip†, 79(47), 31 (2001). P. Boffi, D. Piccinin, M.C. Ubaldi, (Eds.), Infrared Holography for Optical Communications— echniques,MaterialsandDevices,SpringerTopics in Applied Physics: Vol 86, July 2002. Alain Goulet, Makoto Naruse, and Masatoshi Ishikawa, â€Å"Simple integration technique to realize parallel optical interconnects: implementation of a pluggable two-dimensional optical data link†, Applied Optics 41, 5538 (2002) Tushar Mahapatra, Sanjay Mishra, Oracle Parallel Processing, O’Reilly & Associates, Inc., Sebastopol, California, USA, 2000. S. J. van Enk, J. McKeever, H. J. Kimble, and J. Ye, â€Å"Cooling of a single atom in an optical trap inside a resonator,† Phys. Rev. A 64, 013407 (2001). A. Dodabalapur, Z. Bao, A. Makhija, J. G. Laquindanum, V. R. Raju, Y. Feng, H. E. Katz, and J. Rogers, â€Å"Organic smart pixels†, Appl. Phys. Lett. 73 , 142 (1998). Henning Sirringhaus, Nir Tessler, and Richard H. Friend, â€Å"Integrated Optoelectronic Devices Based on Conjugated Polymers†, Science 280, 1741 (1988).

Communication in a Diverse World Essays

Communication in a Diverse World Essays Communication in a Diverse World Essay Communication in a Diverse World Essay Log One The aim of day one was to raise awareness of the elements of communication in a diverse world. This was the introduction to Communication in a Diverse World with one of the outcomes being appreciating the value of promoting a safe and positive communication environment as well as indentifying own personal development issues in the context of communication and the diversity when working with not only the service users but with families, parents and carers. Communication is a way of using words to express our thoughts and feelings to another individual (Ellis, Gates and Kenworthy, 2003). Already I felt that I had to develop this outcome quickly not just for the nursing profession but for my own personal area of life. By the end of the session I became extremely aware of the effectiveness of good communication skills within the nursing profession, I recognise that this was the key fundamental skill in nursing. We watched a DVD in the first session which outlined to me what patients really wanted from nurses. I learned that effortless things such as the right facial expressions, listening attentively, or the way we approach and converse to service users will make big differences. This will not only make the duty of care easier but will also create a trusting relationship between the service users and nurse (The Nursing Times (2007). An exercise was conducted in session which involved introducing each other, I felt nervous and limited in what to say simply because of the fear of being judged. I then learned that this may be how patients might feel if they have not been to a hospital before or on having to meet a healthcare professional for the first time. I in addition became knowledgeable of the importance of maintaining professional boundaries with service users (Nursing and Midwifery Code, 2008). Being aware of the difference between social and therapeutic relationship as this will improve on the way we worked and relate to service users. This could be achieved by me being clear of my expectations and check their understanding as this will avoid conflict or misunderstandings also among my colleagues. Furthermore became aware of the way I communicate without affecting the service user or colleagues’ feelings. In conclusion to day one, my awareness to everything was increasingly improved, I am not suggesting that my way of dealing with communication before was in any way bad but I will say that, I had a mild approach to things, I now feel competent enough to approach people the right way with the right mind-set. Moreover assumption is out of my mentality, I am frequently reflecting back on my sessions and immediately I become tuned with the right approach to things. Log Two Day two aim was to define and explore essential human attributes required for working in partnership with individuals, one of the learning outcomes was to define and explore the therapeutic use of self, incorporating the qualities of kindness, sensitivity and compassion. This part of the module has increased my awareness of just how vital these three components are. They are needed in order to be a well developed member of the nursing profession. I learned that these components can be shown and defined in many different ways. I felt that every person involving themselves in the nursing profession must possess some form of empathy not just for the service users but for everyone around them. In my opinion therapeutic self means, knowing the professional boundaries between self and the service user, this includes me as the nurse to be clear of my own expectations as well as those of the service user and to make certain their understanding is checked carefully. Another way is being conscious of self disclosure, knowing what information is safe and relevant to reveal about myself. I learned that being congruent is another essence in nursing as we watch a DVD that touched the subject of honesty, this made me aware that service users values honesty amongst nurses. Following the session I also became alert of the unconditional positive regard that we nurses require in order to provide the best care possible, also being alert of our own beliefs and values and making sure that they do not intervene with the relationship development. Sensitivity in addition to empathy needs to help us endorse emotional comfort (Chambers and Ryder, 2009). The key aspects of care need to be applied to every aspect of nursing, it adds value to the physiological care and gives a sense of being valued to the service user. Kindness can be described as ‘perceived intent to support felt by the care recipient’ (Llewellyn and Hayes, 2008: 109). Clearly this is important in nursing after all, we want the service user to understand and feel aware of our duty and desire to care for and support them. Sensitivity is broadly speaking about being tuned in to the needs of others, being sensitive to their emotional needs, feelings and reactions. We were also given a leaflet on the Johari window and unknown to me, friends said I have grown in wisdom, informing me that I now think before I speak. I also learned that compassion is a basic kindness with a deep awareness and empathy for the suffering of living things. Also carried in compassion is the desire to change or improve the circumstances or situation of the subject that is perceived to be suffering and this described by (Chambers and Ryder, 2009: 2) ‘Compassion is the essence of caring and therefore the essence of nursing’. In conclusion I am now aware of how important it is to demonstrate kindness, sensitivity and compassion to other people, after being a service user myself (I was in hospital earlier this year), I felt well looked after because they constantly demonstrated these components. I will take this experience with me in practice as I now know that if treated with dignity and respect a greater standard of care is received. Log Three One of the learning outcomes of day three was to explain the importance of respecting diversity, individual choice and preferences. In my opinion diversity are the things that make us all individuals, that difficult mix that make us who we are and indentifies us as an individual. For day three we watched a DVD on disability and I felt sad and embarrassed my own past experiences as a child of how I reacted when I saw a disabled individual, the video made aware how the society has now changed since the fifties, I learned they are just as normal as everyone else and should not be judged, everyone deserves equal treatment and respect. Transcultural nursing is a critical aspect of healthcare today. The ever growing multicultural population in countries possess a major challenge to nurses given that individualise and holistic care to service users. This requires nurse to familiarise and welcome cultural differences in healthcare values, beliefs and customs. Nurses must obtain the needed knowledge and skills in cultural competency. Ethnically competent nursing care helps guarantee service users satisfaction and positive outcome (Journal of Cultural Diversity, 2008). I learned about the six strands of diversity and was happy to learn that various laws are now in place to make sure that one may not be discriminated against on these grounds such as the Employment Equality Age Regulation (2003) protects age legislation, The Disability Discrimination Act (1995), Sex Discrimination Act (1975), Race Relations Act (1976) amended (2000), Equal Pay Act (1970), The Equality Act (2006) and many more. I also learned nurses are also protected from being discriminated against because looking after older or disabled people, available on ( qualities. gov. uk). I learned that when dealing with disabled individuals, patience, kindness, sensitivity and compassion are the keys to reach a successful outcome despite of any disability that they may have. I became more aware that if the six strands of diversity are not respected, it can lead to social exclusion and this is how some people become depressed or homeless, as they are shunned and left unsupported. People wit h mental health issues and older people are more at risk of this because of their vulnerability. Whilst it is important to have all these legal frameworks put in place it was also important that us as individuals attitude of the wider society changes too. I now understand how crucial it is being non judgemental and accepting people for who they are. Gaining consent is essential before commencing any treatment of care (Nursing and Midwifery Code, 2008) this clearly made realise that supporting service users right to decline care and respecting their choice at all times was extremely vital. In conclusion to day three, I understand the crucial nature of respecting everyone’s faith and beliefs although some of us are physically or mentally different, we all have an equal right to expect equal treatment and opportunity. For me to perform in nursing at my best the service users must be given an equal stake in it. Diversity is should be embraced as this is what makes the world and interesting place to live. Log Four One of the learning outcomes of day four was to describe the key skills of communication. I will start by saying that communication is the key to everything, without the ability to communicate I could not write this and you would be unable to understand it. Communication is sharing our understandings (Barber, 1993 cited by Hinchcliff et al, 2008). Verbal communication consists of the use of words and language. It is used to think about an idea to share experiences and to validate the meaning of perceptions about the world and one’s place in it (Arnold and Boggs, 2007). Most people would consider verbal communication to be our primary communicative tool and people’s choice of language can vary according to education, race, beliefs and other socio economic factors. We looked at various ways of communicating with different individuals, approaching them the right way without feeling patronised or disrespected. I understood the importance of non-verbal communication, how vital it can be to do the simplest things such as being alert of my body language and posture. I learned different forms of non-verbal communication that I was not aware of before such as appearance, clothing, smell, grooming (Handout Day four, Page 2). Such simple things have now alerted me more on the way a person portrays themselves. Something else new was paralanguage because I did not know that things such as rhythm, rate, volume, pitch, stress are called paralanguage (Burnard, 1997). We also watched a DVD of dementia service users listening to live music. Watching the video they looked happy singing along to all tunes. At the end of this I took home the confidence to do what will be best for my patients regardless of others, also I now know other forms of communicating with disabled sufferers such as being creative or organising other forms of social activities even have symbols or drawings that they can point at to expressed how they are feeling or what they want or need, all conscious person are still able to communicate despite the severity of their disability (Kraszewski and McEwen, 2010). This is where eye contact, proximity, touch and facial expression become important to show care and attentiveness. Although caring for people in distress may be emotionally demanding and challenging, I develop the skill of understanding my role as a nurse as well as remembering why I chosen to be a nurse (Sully and Dallas, 2005). To add to this, we did and exercise of describing shape for colleagues to draw, at first I was feeling incompetent to give the right instruction as I am always panicking but when calm and listening attentively I was able to deliver the appropriate instruction without confusion. This taught me to be calm and attentive to my service users at all times. Something new I learned is that older people sometimes find it hard to reveal private information to younger individuals, even if a nurse, so it is important to show respect when communication by asking how they will like to be addressed rather than assumed that their first names are acceptable. I am now extremely aware of how to communicate with people using the right approach and bring creativity to my workplace. I became aware that although the colours, setting or machine noise and everyone around me may affect my level of communication, I am now competent not to let that distract me and still provide the best possible standard of care for my service users. Log Five One of my chosen learning outcomes for day five was to recognise when communication skills have been effective. I was absent on day five and missed out on all the discussions that were made during the session, however, looking at the handouts of other sessions I was able to indentify that my communication skills have become more effective when I had less need to reflect on previous sessions before approaching the service users or everyone around me. It has now become second nature to me to maintain awareness of paralanguage and non-verbal communication from the first point of contact as well as being aware of what I am saying and I have achieved this by purely maintaining eye contact when talking, giving the appropriate facial expression, touch, asking questions to indicate an interest and at the end of the conversation asking if there is anything else I could do for them. There are other ways that I could develop my skills even when I am not working and is my belief that I will find just as many chances to practice communication skills with my course colleagues and socially as I will professionally. Reading the handout of day five I came across paraphrasing and reflecting feelings, I felt these were new tools to use in practice to help focus and build trust. Summarising was new and useful because I am now knowledgeable of how to review an interview and how to terminate it appropriately leaving the service user feeling satisfied while still using the suitable communication skills. I was also educated by the handout that speaking to older people with patronising speech can have a negative effect on their dignity and well-being (Draper, 2005). Another way of patronising speech that I became aware of was speaking more slowly and in shorter sentences, which does not increase the speech comprehension (Williams, 2004). I became alerted of others ways in meeting challenges, which could be by recognising when am becoming defensive or listening carefully without interruption when someone asks a questions or make suggestions. Log Six My outcome of day six was to identify what communication skills that I have developed and to demonstrate an understanding of the qualities of kindness, sensitivity and compassion. Trying to assess myself as a communicator has been both challenging and interesting. Reflecting on the past I have tried to indentify some shortcomings I have, to gain inspiration from the knowledge base of others and to try and build on my strengths. It has been a real eye opener to me to see and hear what a complex and diverse skill set being a good communicator demands, experts state that communication is composed of diverse methods: words, voice, tone and non-verbal clues. Of these, some are more effective in delivering a message than others. According to research, in a conversation or verbal exchange: Words  are  7% effective, tone of voice  is  38% effective, non-verbal clues  are  55% effective, available on ( itstime. com/aug97. htm). Language is only one part of effective communication and that it can be complimented through non-verbal and paralanguage skills. I have also become intensely aware that communication is not a one way street, that is to say, it is not simply about making myself understood but that it is equally important to use my new found communication skills to better understand what others may be trying to convey to me. After all, in nursing our actions and decisions have a direct effect on people who depend on us to enhance their wellbeing and the greater the accuracy of the information we assemble from or interactions with service users, the better we are able to adapt or respond to the individuals need. The can be no effective transfer or information without effective communication. â€Å"To effectively communicate, we must realise that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others† (Anthony Robbins). I need to add also that the same principle would apply in dealing with one’s colleagues and in becoming a valuable and supportive member of a nursing team. I was happy to learn that I was able to influence colleagues in a positive way with my contributions, it was a nice feeling to know that colleagues remembered my contributions. We did and exercise where we had to build a legonian in teams, I learned that good delegation, calmness and effective listening were the way to achieve this effectively and these will be useful tools to take into practice. During the legonian exercise, colleagues were kind and were all aware that some of us may be extremely sensitive which made feel less pressured, I then realise how crucial it is to be kind, sensitive and compassionate towards others. In conclusion to day six I learned the importance respecting people sensitive nature and regularly show kindness and compassion through my actions. Also learned that working as a team effectively leads to positive outcomes. Over the course, key words that were continuously and regularly mention were kindness, sensitivity and compassion and it struck me that knowing the definitions of these words is not enough, but that communicating these concepts through our actions and by learning to better demonstrate them via enhanced communication skills is actually a display of sensitivity to the needs of the service users in itself. I would like to offer the opinion that these can be grouped under the heading of ‘RESPECT’ and it is through the desire to communicate better and understand more that we can demonstrate our respect for service users and everyone around us furthermore properly meet their needs, and at the same time effectively communicate our own needs to those working around us. I have also learned that I have skills I can now put names to! And that I still have a great deal to learn. References The Nursing and Midwifery Council (2008) The Code: Standards of conduct, performance and ethics for nurses and midwives London: NMC Sully, P and Dallas, J (2005) Essential Communication Skills for Nursing Journal of Cultural Diversity, (2008) Madeline M. Maier-Lorentz: Transcultural Nursing: Its Importance in Nursing Practice Chambers, C and Ryder, E (2009) Compassion and Caring in Nursing Kraszewski, S and McEwen, A (2010) Communication Skills for Adult Nurses Equalities. gov. uk www. itstime. com Llewellyn, A and Hayes, S (2008) Fundamentals of Nursing Care: A textbook for Student of Nursing and Healthcare Burnard, P (1997) Effective Communication Skills for Health Professionals Arnold, E and Underman-Boggs, K (2007) Interpersonal relationships:   Professional Communication Skills for Nurses Nursing Times Communication skills: Essence of Care benchmark: Published 13 December (2007) Ellis, R, Gates B, Kenworthy, N (2003): Interpersonal Communication in Nursing: Theory and practice Anthony Robbins (Internet quote) Draper (2005)

Save the Children (UNICEF)

Save the Children (UNICEF) UNICEF is running an advertising campaign to save children across the world from hunger, exploitation, child labour and saving them from being sexually abused (UNICEF, 2). This paper will briefly discuss the concept of attention as used in the Save the Children Ad campaign run by UNICEF.Advertising We will write a custom essay sample on Save the Children (UNICEF) specifically for you for only $16.05 $11/page Learn More It will also show how the initial attention is used to produce an action from the viewer. According to Blythe (36), in consumer behaviour theory, attention refers to the selective attention and reading of messages that suits the consumer. An advertisement will have a number of messages, some intended and some unintended. Consumers may focus and concentrate their attention on certain aspects of the Ad while missing or ignoring the main intended message. Advertisers try to minimise this drift of the attention focus and attract visitors and attem pt to get them to react. Good Goes is a registered body that performs childcare programs on behalf of UNICEF. This organisation is running a number of Ad campaigns (Good Goes, 1). The arrangement of the Ads is as a horizontal slide show, placed horizontally across the web page. The advertiser has skilfully used images of some good-looking children along with some destitute ones. All efforts are taken to represent children from different ethnic origins such as Black, Asian, White and Chinese. The gallery of the slide show gives the image of the child and one can click on the image to view some more details. The images are kept clean and bright and the text is brief and concise without overburdening the reader. The Ads also do not feature dirty looking or obviously sick looking. The reader is at once influenced by the children and would want people to react immediately (Good Goes, 1). After getting the attention of the reader, consumer behaviour theory suggests that the respondent mus t ponder, think, weigh the advantages and disadvantages and decide to make a purchase decision. In some cases, the decision to buy a product, subscribe for a service or donate for a cause can be impulsive. In many cases, the advertiser would want to encourage impulsive buying. The advertisements from UNICEF also want to encourage this impulsive reaction from the customer. The main intention of the Ads is to increase awareness of the cause of children and to obtain the attention of the reader. Once the reader has viewed the details and given his attention, the next reaction would be to take action. There are different ways in which the viewer can be involved (Good Goes, 1), (Blythe, 42).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More The ways are to support the cause, to give or donate funds, to join the program and to advocate the cause of the organisation. The main Ads are a continuation of the theme of helping to save and protect children. The Ad is termed successful only after the viewer has turned his attention to action. Support can be in the form of training local health staff so that they can provide care for children and the mother. The action of Give is to donate and help the newborn. There are a number of child survival programs where the viewer can donate money. The next action is to Join the activity and campaign. The last action is to become an advocate of the campaign and carry out voluntary work. The above paragraphs have shown how attention feature from consumer behaviour theory can be applied to the UNICEF Ads. The Ads have succeeded in grabbing the attention of the viewer. They have also succeeded in making the viewer take one of the required set of actions. Blythe. Jim. Essentials of Marketing Communication, 3rd edition. Pearson Education, UK. December 2005. Good Goes. Save the Children: New born child survival campaign. 2011. Good Goes. Web. UNI CEF. UNICEF statement on UNHCR-Save the Children report. 2011. United Nations International Children’s Emergency Fund. 22 April 2011. https://www.unicef.org/media/media_21700.html

The uss cole bombing Research Paper Example | Topics and Well Written Essays - 2500 words

The uss cole bombing - Research Paper Example As such, this paper will analyze the reasons that brought about the occurrence of these attacks in addition to the outcome in terms of what happened to the bombers after the attack. This terrorism incident took place on October 12 2000, which was on a Thursday. The vessel that had been docked was being refueled at one of the ports in Aden in Yemen. This was a routine fuel stop for the vessel, which was under the command of the Commander Kork Lippold. The attack on Cole, which is a US Navy Destroyer, was accomplished by two suicide bombers. They are said to have been travelling in a tiny motorboat that had been filled with explosives. They are estimated to have been around 200-300 kg (Whitaker, 2003). The small boat that the two were travelling in was said to have approached the destroyer from its port side. Subsequent to this, the explosion was executed at 11: 18 in the morning Bahrain time. According to witness reports, the boat sidled towards the side of the port side. It came so close that it even made it possible for the sailors who were on board to exchange greetings with the two suicide bombers who were planning to execute the crime. This was just before the explosion when they stood at attention and detonated the explosives minutes later. At the moment of the explosion, the crew members had already started lining up to take their lunch in the gallery. As a result of the explosion, a hole that was 40 feet wide was blown into the ship on one of its sides. The members of crew fought as they were making attempts to get space within the engineering spaces. The CIA officials believe that this blast was caused by a sharp charge which refers to the explosives that are designed to fit into the hull of the boat. They managed to bring the damage under control after three days. After the inspection of the vessel following the attack, divers ascertained that the keel within t he hull had not experienced any

'Despite the extenxive advances in integration in the European Union, Essay

'Despite the extenxive advances in integration in the European Union, the member states remain in the driving seat'. How accura - Essay Example ember States are Seen to Remain in the Driving Seat.† How Accurate is this Description of Where Power Lies in the European Union? Introduction The European Union The European Union which is more formally referred to as the European Economic and Monetary Union is essentially an economic and political Union that that comprises of 28 different countries that are seen to primarily located in Europe. The European Union (EU) is seen to primarily operate through a number of institutions that variously include; the European Union Council, the EU court of Justice, the Court of Auditors, the European Commission as well as the European Parliament. The Union essentially serves to establish a common market for use by its different member states, a factor that caused the Union to eliminate the restive border controls that existed between the member states. This has allowed for the relatively free flow of both people and goods although there are however, random checks that are normally conduc ted to prevent drug trafficking and crime between the different members states (Staab, 2013). The common market formed by the European Union is seen to allow for the legal sale of products that have been manufactured in one country in another different country without the restrictive influence of any duties or tariffs. Taxes across the Union’s different member countries are also seen to have been greatly standardized. The EU is also seen to allow service providers in various fields such as medicine, banking, law, tourism, and insurance to freely operate across all the different member countries of the Union. While the formulation of successive treaties is seen to have helped provide the EU with an extensively elaborate foreign policy making machinery, the various member states of the EU are seen to not collectively mobilize their strength to help the Union fully realize its power. It is this position that is seen to raise question surrounding power in the European Union and t he general postulation that â€Å"Despite the Extensive Advances in the Integration of the European Union, the Member States are Seen to Remain in the Driving Seat.† The History of The Formation of the European Union The idea behind the formation of a unified Union Europe is seen to not be a new one. During the 9th Century, the Frankish emperor is seen to have made efforts towards the unification of Europe and ended up dominating much of Europe. During the beginning of the 19th century, Napoleon Bonaparte is seen to have led France in an attempt to try and attain this objective and also ended up conquering a large part of Europe. During the 1930’s, the dream of having a unified Europe is seen to have been borne by Adolph Hitler who sparked the second world war in his attempt to conquer all of Europe. Throughout history, numerous wars